Abstract: This paper deals with the importance of spas, to a lesser extent as part of the health system, and more as the main tourist attraction on the territory of the Morava Banovina in the period from 1929 to 1941. As a new economic branch, tourism slowly made its way and managed to attract, above all, the local population. In accordance with their means, primarily financial, the population of Yugoslavia tried to spend their leisure time visiting tourist destinations, whether along the Adriatic coast, in mountain resorts, or at spa centers.

The territory of the Morava Banovina in terms of tourism development could only boast of spas, which have been important since the Kingdom of Serbia. In the beginning, the spas were reserved only for the "higher social strata", but over time this tourist attraction became available to ordinary citizens as well. The development of this economic branch set certain standards, which, among other things, predicted a new profession, tourist guides.

Keywords: Morava Banovina, Kingdom of Yugoslavia, tourism, spas, tourist guides 

Summary: The development of tourism in the territory of Morava Banovina was mainly marked by visits to spas. These destinations were just as useful to the sick and convalescent as they were to tourists. While visits to spas were not a new phenomenon in Serbia, during the 1930s this practice became increasingly shaped by the emergence of a new economic sector - tourism. While spa visits undoubtedly contributed to the Banovina's budget, they primarily generated income for private individuals, most notably the owners of hotels and villas. In the mid-1930s, the Banovina authorities defined tourist activities on their territory, including spa visits. A Banovina tourist council was formed, and its role was advisory, and it concerned the organization of this activity. One of the novelties in this sector was the introduction of a new professional role – that of tourist guide.